John McNeel, Founder

A seasoned global brand purpose practitioner, John is Co-Founder of in/PACT, a cloud-based charitable giving platform, and the Co-Founder of CHANGEx, a new generation social purpose consultancy established in partnership with The Next Practice Group.
in/PACT’s cloud-based charitable giving platform helps financial institutions, loyalty providers and brands connect with their customers by empowering them to direct donations to the charities of their choice.  in/PACT owns the fintech brand GoodCoin, a consumer-facing platform for digital banking as well as a "currency for social good" on loyalty, merchant rewards and video gaming platforms. During his advertising career, John helped deliver growth and market success for some of the world's greatest brands, in categories as diverse as packaged goods, financial services, automotive and consumer electronics. He worked closely with brand purpose leaders such as Jim Stengel, former CMO of P&G, and, while leading the Mars account for Omnicom, John helped restage the Pedigree brand globally. His specialties include building compelling brand beliefs and behaviors, across all platforms and cultures; social purpose strategy and program development; technology start up innovation and growth management; global brand and product innovation; and managing organizational and marketplace disruption to engineer change for the better.

Over the course of a global career, Cari has built expertise in global affairs, corporate diplomacy, foresight and futures strategy, cyber security, women's leadership/gender intelligence, DE&I, public diplomacy and national security issues and efforts. Her brain is most on fire when engaged with clients building, branding and leveraging unique multi-discipline tri-sector partnerships (between government agencies, NGOs, companies and private citizens) to develop solutions to complex and urgent problems. and in doing so we make the world a better place.    Guittard is a relentless collector and distiller of wisdom and knowledge. She is deeply passionate about leveraging branding principles and tools to generate insight and clarity. Guittard learned branding and the creative discipline from working directly with legends in the Advertising, Marketing and Global PR space: Keith Reinhard, Charlotte Beers, Alan Siegel, Allen Rosenshine, John McNeel, Harris Diamond, Gary Knell and Rich Edelman. 

As a corporate reputation professional for companies of all shapes and sizes, Perri has vast experience building brands and reputation through leadership behavior, compelling narratives and sustainable business choices. 

The core belief that she brings to her work is that people with personal brand purpose thrive; organizations with clear purpose last; and together, people and organizations create purposeful brands that sustain.  Perri's specialty is working with for-profits, non-profits and individuals undergoing transformation, defining purpose, building and protecting reputation, applying ESG and CSR filters, and carefully managing change. 

Perri brings her 20+ years of big corporation experience to women and minority-owned technology companies with social impact – helping them define their purpose, 

build reputation applying ESG filters, and carefully managing growth and change.  

As branded-content director, Elliot has worked with the social responsibility and non-profit teams at Accenture, Aflac, California Almonds, FIRST Robotics, HP, Hyundai, Intel, LEGO, McKinsey & Company, New Balance, Participant Media, Qualcomm and Sony.

Elliot's documentaries, docu-series and Virtual Reality projects have included the first ever user-generated feature film (“140”), the world’s first 3D-printing prosthetics lab (“Project Daniel”), a social robot duck with cancer patents that was named to TIME’s Inventions of the Year list (“My Special Aflac Duck”, and other landmark impact projects.

As a result of his innovation accolades and his pioneering concepts such as The 4Ps, Idle Worshipping, the Earnest Equation and Ideas + Empathy approach to impact, Elliot has spoken at thought-leadership events that include Nexus Global at the United Nations, the US Institute for Peace, US Chamber of Commerce, TEDx, Social Innovation Summit, SxSW, and the Cannes Film Festival. 

Richard has worked on every continent with some of the world’s most famous brands, as a researcher, brand strategist, marketing leader, communications planner, and consultant.  He specializes in brand turnarounds, cross-cultural insights,innovation and design, and embedding a brand mindset across organizations: operations, culture, purpose, actions.

Richard’s comes from an advertising planning background, having led departments at Lowe, TBWA, Strawberryfrog, and The Community, on brands includingHeineken, Apple, Absolut, McDonald’s, Corona, and Converse.  

Shifting corporate-side to VP Global Marketing for Volvo Cars, Richard drove the successful 2010s transformation of the brand and business into a progressive Scandinavian design and innovation leader, bringing new sustainable mobility initiatives and services to market.